Underhance
Underhance
Underhance
Shapewear designed with confidence and everyday comfort in mind.
Industry
Fashion & Apparel
Complete Rebuild
Challenge
In shape for global growth
Underhance is a fast-growing shapewear brand offering curve boosters, hip enhancers and padded shapewear solutions. As the store became outdated, the team worked with Hyper Effekt to rebuild the experience and prepare for international expansion.
Discovery workshops defined the scope early on. Our work covered theme design and development, alongside a clean-up of the technical foundation. We remained Underhance’s partner throughout the process.
Challenge
In shape for global growth
Underhance is a fast-growing shapewear brand offering curve boosters, hip enhancers and padded shapewear solutions. As the store became outdated, the team worked with Hyper Effekt to rebuild the experience and prepare for international expansion.
Discovery workshops defined the scope early on. Our work covered theme design and development, alongside a clean-up of the technical foundation. We remained Underhance’s partner throughout the process.
Challenge
In shape for global growth
Underhance is a fast-growing shapewear brand offering curve boosters, hip enhancers and padded shapewear solutions. As the store became outdated, the team worked with Hyper Effekt to rebuild the experience and prepare for international expansion.
Discovery workshops defined the scope early on. Our work covered theme design and development, alongside a clean-up of the technical foundation. We remained Underhance’s partner throughout the process.
Solution
Simplifying complex product choices
Underhance products rely on combinations of sizes, padding levels and shaping options. We built a custom variant selection mechanism that unified these variables into a clear and intuitive configuration flow for customers.
This approach reduced confusion on product pages and helped customers understand and select the right option without friction, while keeping the system flexible enough to accommodate future product additions.
Solution
Simplifying complex product choices
Underhance products rely on combinations of sizes, padding levels and shaping options. We built a custom variant selection mechanism that unified these variables into a clear and intuitive configuration flow for customers.
This approach reduced confusion on product pages and helped customers understand and select the right option without friction, while keeping the system flexible enough to accommodate future product additions.
Solution
Simplifying complex product choices
Underhance products rely on combinations of sizes, padding levels and shaping options. We built a custom variant selection mechanism that unified these variables into a clear and intuitive configuration flow for customers.
This approach reduced confusion on product pages and helped customers understand and select the right option without friction, while keeping the system flexible enough to accommodate future product additions.
Solution
Localized for every market
We added multi-currency support, geolocation logic and full Arabic translation with RTL layout. The store was adapted to work properly for Middle Eastern markets, with correct text direction and adjusted navigation.
All international features run from a single Shopify setup, letting Underhance manage global sales through one system while keeping the experience smooth for each market.
Solution
Localized for every market
We added multi-currency support, geolocation logic and full Arabic translation with RTL layout. The store was adapted to work properly for Middle Eastern markets, with correct text direction and adjusted navigation.
All international features run from a single Shopify setup, letting Underhance manage global sales through one system while keeping the experience smooth for each market.
Solution
Localized for every market
We added multi-currency support, geolocation logic and full Arabic translation with RTL layout. The store was adapted to work properly for Middle Eastern markets, with correct text direction and adjusted navigation.
All international features run from a single Shopify setup, letting Underhance manage global sales through one system while keeping the experience smooth for each market.
Result
Infrastructure ready for global scale
The rebuild brought clear structure to the Underhance store. Product configuration became simpler for customers, while Arabic support and market adjustments enabled the brand to launch in a new region.
The improved architecture lets Underhance expand the product range and enter new markets easily. The brand can grow confidently, knowing the platform will handle the complexity.
Result
Infrastructure ready for global scale
The rebuild brought clear structure to the Underhance store. Product configuration became simpler for customers, while Arabic support and market adjustments enabled the brand to launch in a new region.
The improved architecture lets Underhance expand the product range and enter new markets easily. The brand can grow confidently, knowing the platform will handle the complexity.
Result
Infrastructure ready for global scale
The rebuild brought clear structure to the Underhance store. Product configuration became simpler for customers, while Arabic support and market adjustments enabled the brand to launch in a new region.
The improved architecture lets Underhance expand the product range and enter new markets easily. The brand can grow confidently, knowing the platform will handle the complexity.