Florina
Florina
Florina
One of Poland’s most recognizable brands of kitchenware and accessories.
Industry
Home & Furniture
New Build
Challenge
A kitchen classic, reimagined
Florina is a Polish kitchenware brand with a history dating back to the late 1980s. Its products combine functionality, durability and considered design. The brand was planning to launch a separate online store for international markets. Florina turned to Hyper Effekt with the project.
We started with discovery workshops to understand the brand’s goals and define the direction for the project. Based on our findings, we recommended Shopify Plus as the platform for the new store, then took care of its design, development and configuration.
Challenge
A kitchen classic, reimagined
Florina is a Polish kitchenware brand with a history dating back to the late 1980s. Its products combine functionality, durability and considered design. The brand was planning to launch a separate online store for international markets. Florina turned to Hyper Effekt with the project.
We started with discovery workshops to understand the brand’s goals and define the direction for the project. Based on our findings, we recommended Shopify Plus as the platform for the new store, then took care of its design, development and configuration.
Challenge
A kitchen classic, reimagined
Florina is a Polish kitchenware brand with a history dating back to the late 1980s. Its products combine functionality, durability and considered design. The brand was planning to launch a separate online store for international markets. Florina turned to Hyper Effekt with the project.
We started with discovery workshops to understand the brand’s goals and define the direction for the project. Based on our findings, we recommended Shopify Plus as the platform for the new store, then took care of its design, development and configuration.
Solution
Putting the brand first
The new store is designed to help Florina build brand recognition across international markets. Our task was to translate the brand’s heritage and product quality into a consistent shopping experience for more demanding customers.
We gave the storefront a light, catalogue-inspired feel with generous use of imagery to highlight the products’ aesthetics. Product pages combine detailed information with features that encourage customers to build sets, making shopping easier while naturally increasing cart value.
Solution
Putting the brand first
The new store is designed to help Florina build brand recognition across international markets. Our task was to translate the brand’s heritage and product quality into a consistent shopping experience for more demanding customers.
We gave the storefront a light, catalogue-inspired feel with generous use of imagery to highlight the products’ aesthetics. Product pages combine detailed information with features that encourage customers to build sets, making shopping easier while naturally increasing cart value.
Solution
Putting the brand first
The new store is designed to help Florina build brand recognition across international markets. Our task was to translate the brand’s heritage and product quality into a consistent shopping experience for more demanding customers.
We gave the storefront a light, catalogue-inspired feel with generous use of imagery to highlight the products’ aesthetics. Product pages combine detailed information with features that encourage customers to build sets, making shopping easier while naturally increasing cart value.
Solution
Bringing order to a broad range
Florina’s extensive assortment spans a large number of categories and products, which required a carefully considered navigation structure. We implemented a slide-out menu that accommodates the broad category tree in a clear and accessible way, while also taking SEO requirements into account.
We paid particular attention to filtering. We used metafields to aggregate product information and turn it into filters, helping customers quickly find the right product within an extensive catalog.
Solution
Bringing order to a broad range
Florina’s extensive assortment spans a large number of categories and products, which required a carefully considered navigation structure. We implemented a slide-out menu that accommodates the broad category tree in a clear and accessible way, while also taking SEO requirements into account.
We paid particular attention to filtering. We used metafields to aggregate product information and turn it into filters, helping customers quickly find the right product within an extensive catalog.
Solution
Bringing order to a broad range
Florina’s extensive assortment spans a large number of categories and products, which required a carefully considered navigation structure. We implemented a slide-out menu that accommodates the broad category tree in a clear and accessible way, while also taking SEO requirements into account.
We paid particular attention to filtering. We used metafields to aggregate product information and turn it into filters, helping customers quickly find the right product within an extensive catalog.
Result
Built for international growth
The result is a Shopify Plus store designed with premium product sales in international markets in mind. Its catalogue-inspired design gives the brand and its products greater prominence, while clear navigation and intuitive filtering bring structure to the assortment and make the store easier to navigate.
Florina gained a flexible platform and a technological foundation prepared for international expansion, which it will be able to leverage when the brand is ready to do so.
Result
Built for international growth
The result is a Shopify Plus store designed with premium product sales in international markets in mind. Its catalogue-inspired design gives the brand and its products greater prominence, while clear navigation and intuitive filtering bring structure to the assortment and make the store easier to navigate.
Florina gained a flexible platform and a technological foundation prepared for international expansion, which it will be able to leverage when the brand is ready to do so.
Result
Built for international growth
The result is a Shopify Plus store designed with premium product sales in international markets in mind. Its catalogue-inspired design gives the brand and its products greater prominence, while clear navigation and intuitive filtering bring structure to the assortment and make the store easier to navigate.
Florina gained a flexible platform and a technological foundation prepared for international expansion, which it will be able to leverage when the brand is ready to do so.