Ed Red
Ed Red
Ed Red
Ready-made meals in cans, created with a genuine love for great food.
Industry
Food & Beverage
Complete Rebuild
Challenge
Solid foundations for artisan quality
Ed Red is a brand offering handcrafted artisan preserves, known for their restaurant-quality taste. As technical issues began to slow the store down and new features kept getting stuck in the queue, the team reached out to Hyper Effekt for help.
A detailed tech audit revealed fundamental architectural issues. As a result, we rebuilt the store from the ground up, covering development, configuration and UX improvements.
Challenge
Solid foundations for artisan quality
Ed Red is a brand offering handcrafted artisan preserves, known for their restaurant-quality taste. As technical issues began to slow the store down and new features kept getting stuck in the queue, the team reached out to Hyper Effekt for help.
A detailed tech audit revealed fundamental architectural issues. As a result, we rebuilt the store from the ground up, covering development, configuration and UX improvements.
Challenge
Solid foundations for artisan quality
Ed Red is a brand offering handcrafted artisan preserves, known for their restaurant-quality taste. As technical issues began to slow the store down and new features kept getting stuck in the queue, the team reached out to Hyper Effekt for help.
A detailed tech audit revealed fundamental architectural issues. As a result, we rebuilt the store from the ground up, covering development, configuration and UX improvements.
Solution
Breaking free from limiting architecture
Ed Red’s store relied on an external frontend that wasn’t working well in practice. We replaced it with a fully Liquid-based custom theme, creating a cleaner foundation that enables deeper customization, better app integration and simpler day-to-day management.
We also removed unnecessary apps that had been compensating for poor architecture. This reduced complexity, improved performance and made store management more intuitive for the internal team.
Solution
Breaking free from limiting architecture
Ed Red’s store relied on an external frontend that wasn’t working well in practice. We replaced it with a fully Liquid-based custom theme, creating a cleaner foundation that enables deeper customization, better app integration and simpler day-to-day management.
We also removed unnecessary apps that had been compensating for poor architecture. This reduced complexity, improved performance and made store management more intuitive for the internal team.
Solution
Breaking free from limiting architecture
Ed Red’s store relied on an external frontend that wasn’t working well in practice. We replaced it with a fully Liquid-based custom theme, creating a cleaner foundation that enables deeper customization, better app integration and simpler day-to-day management.
We also removed unnecessary apps that had been compensating for poor architecture. This reduced complexity, improved performance and made store management more intuitive for the internal team.
Solution
Expanding beyond direct-to-consumer
Once the store architecture was rebuilt and the brand was ready to expand, we added a dedicated B2B page and Store Locator. This enabled more effective communication with wholesale partners and retail customers, making it easier to grow beyond the DTC channel.
Solution
Expanding beyond direct-to-consumer
Once the store architecture was rebuilt and the brand was ready to expand, we added a dedicated B2B page and Store Locator. This enabled more effective communication with wholesale partners and retail customers, making it easier to grow beyond the DTC channel.
Solution
Expanding beyond direct-to-consumer
Once the store architecture was rebuilt and the brand was ready to expand, we added a dedicated B2B page and Store Locator. This enabled more effective communication with wholesale partners and retail customers, making it easier to grow beyond the DTC channel.
Result
New features without limitations
The store rebuild removed key barriers that had been limiting Ed Red’s growth. A theme rebuilt on Liquid and aligned with current Shopify standards lets the internal team manage and evolve the store independently, without outsourcing every change.
The new architecture made it easy to add new functionality. With a stable foundation in place, Ed Red can expand operations without unexpected technical limitations getting in the way.
Result
New features without limitations
The store rebuild removed key barriers that had been limiting Ed Red’s growth. A theme rebuilt on Liquid and aligned with current Shopify standards lets the internal team manage and evolve the store independently, without outsourcing every change.
The new architecture made it easy to add new functionality. With a stable foundation in place, Ed Red can expand operations without unexpected technical limitations getting in the way.
Result
New features without limitations
The store rebuild removed key barriers that had been limiting Ed Red’s growth. A theme rebuilt on Liquid and aligned with current Shopify standards lets the internal team manage and evolve the store independently, without outsourcing every change.
The new architecture made it easy to add new functionality. With a stable foundation in place, Ed Red can expand operations without unexpected technical limitations getting in the way.